New Eyes for the Needy

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A New and Innovative Partnership

New Eyes Joins Kindred, a Leadership Network, as Founding Member 

New Eyes is thrilled to join Kindred, as a founding member, alongside 100+ founding companies in the corporate and nonprofit sectors.  

Kindred is a professional network built to prepare executives for the future of socially responsible business.  Moreover, the organization builds communities and events that enable nonprofits like New Eyes, global brands and cultural leaders to accelerate sustainable, purpose-led business transformation. 

By joining the Kindred community, New Eyes will be a part of a collaborative network of peers,  have access to renowned experts, training opportunities, and resources to help engage in social good business efforts and expand our reach to potential corporate partners. 

Research shows that businesses engaging in corporate social responsibility through charity affiliation, have higher sales, increased customer retention and better employee retention. 

“New Eyes is excited to be joining the Kindred network as a founding member, alongside companies and nonprofits such as Unicef, Warby Parker, ShoppingGives, American Foundation for Suicide Prevention, Kellogg’s, and HBO,” said Jean Gajano, executive director of New Eyes. “We’ll be actively seeking and cultivating corporate relationships that are a win-win for both us and our for-profit partners. We will draw from our past experience with the corporate world where we conducted joint campaigns to raise money for New Eyes and increase sales for our partners, such as Suja Juice and Readers.com” 

“The decisions [Kindred founding members] have made to align purpose and profit are shaping the future of their companies, organizations, and society for generations to come,” said Kindred in recent marketing materials.

We will keep you updated on our work with Kindred in 2021!